Rehtrew
Christian Werther

About

Christian Werther

I design brands and the products they live in. AI is what lets me take them all the way.

Introduction

Rehtrew is the independent practice of Christian Werther. I design brands and the digital products they live in, and I stay on them past the point where design usually stops. No account layer, no handover, nothing lost translating a drawing into the thing that actually ships.

AI is what changed the shape of that. The distance between deciding something and building it has mostly collapsed, so the question stopped being what I can design and became how much of the machinery around it I can design too. In practice that means as much time in code and automation now as in a design tool. Not because I want to be an engineer, but because it keeps the design being decided all the way down.

What I do

Brand identity
Symbol, wordmark, typography, colour and the guidelines that keep it all upright once I hand it over.
Design engineering
Design systems, websites and product interfaces taken into production by the person who designed them.
Digital product
Interfaces and apps drawn as things that will exist, rather than as pictures of things.
AI automation
Systems that make the repetitive part disappear. Campaign creative generated, then delivered to where it runs.
Art direction
Photography, motion and campaign work, so the brand holds together beyond the logo.

Selected clients

Availability

I’m always open for business and we can align on timing. If you have something in mind, tell me about it.

Outside client work I shoot and publish photography on Unsplash, where it’s free for anyone to use.

Get in touch